#7 - Paul Jackman Explains his 7-Figure E-Comm Business
Our guest today is Dublin-based entrepreneur, Paul Jackman.
Paul has launched and scaled the fragrance line, Handsome Scent, starting in Covid and in just 4 short years scaling it to a 7 figure brand!
***This episode was before Quittable rebranded to Work Worth Doing***
You'll learn...
- How you can launch an e-comm brand as one idea then change it’s trajectory
- How you can leverage YOUR story to generate interest in your business
- How you can get comfortable talking to a camera
- How you can manage scrutiny from people in and outside of your circle
Learn how I built my Airbnb Business below
- https://join.thesaco.co.uk?affiliate_code=e019b7
Instagram - @pauljackman182 @heydeanreilly @work.worth.doing.podcast
Website - workworthdoing.transistor.fm
00:44 - Launching business during the pandemic
03:30 - Reaching 20,000 customers
05:48 - Why he chose not to take on investors
09:43 - Unique selling points of his fragrance
17:29 - Pivoting entire product strategy
23:21 - Why he started
29:30 - How you can start an e-commerce business
37:27 - Founder-led content to drive engagement
50:00 - Criticism and how it fuelled his determination to succeed
55:00 - The future of Handsome Scent
Paul has launched and scaled the fragrance line, Handsome Scent, starting in Covid and in just 4 short years scaling it to a 7 figure brand!
***This episode was before Quittable rebranded to Work Worth Doing***
You'll learn...
- How you can launch an e-comm brand as one idea then change it’s trajectory
- How you can leverage YOUR story to generate interest in your business
- How you can get comfortable talking to a camera
- How you can manage scrutiny from people in and outside of your circle
Learn how I built my Airbnb Business below
- https://join.thesaco.co.uk?affiliate_code=e019b7
Instagram - @pauljackman182 @heydeanreilly @work.worth.doing.podcast
Website - workworthdoing.transistor.fm
00:44 - Launching business during the pandemic
03:30 - Reaching 20,000 customers
05:48 - Why he chose not to take on investors
09:43 - Unique selling points of his fragrance
17:29 - Pivoting entire product strategy
23:21 - Why he started
29:30 - How you can start an e-commerce business
37:27 - Founder-led content to drive engagement
50:00 - Criticism and how it fuelled his determination to succeed
55:00 - The future of Handsome Scent
