#13 - Sam Shortall on Fighting His Way Out of Sales
Have nothing to show for my song. That's what was the big change for me. I sold it with PlayStation 4. That was a big one for me.
Dean:What was going through your head each day?
Sam:I felt like I was worth more. I had no choice, man, but to make it work. I had literally no other choice.
Dean:There's sacrifices. There's trade offs you're gonna have to make.
Sam:I said to my dad, I said my dad at the time, as we go down to the wind, I was trying to help them. Just don't.
Dean:What would you say to someone that they should do today if they were thinking about becoming a coach?
Sam:Well, first thing is
Dean:Hello, friend. Thank you for joining. Thank you for coming back or for joining for the first time if you are new. What's going on? Welcome.
Dean:You're about to, get thrust into the experience. Well, who knows? Maybe you won't get through us. Maybe you'll be gently guided. I don't know.
Dean:Let's get into it. Guest today is Sam Shorthall, founder of limitless academy, an online coaching business helping people to transform their lives through fitness. And furthermore, he also coaches people to become coaches. So if you want to become a coach, that is something that you would like to do and get out of your 9 to 5 Sam can help you. So Sam and I discussed his journey from losing a sales job to building a successful online coaching business during covid.
Dean:His story really is one of resilience, transformation, and taking risks. You'll learn how a shock surprise pushed Sam to build a business, how to get started in online coaching with no qualifications, the importance of accountability and building client relationships, and why losing a job or facing adversity can actually lead to your success. Before we dive into this episode, I wanna explain to you what Quitable is about and reinforce this. This is a show that is designed for those of you who do hate your job to help provide you the belief and the skills needed to escape the lifelong dynamic of selling your time for money to instead live a life that offers you true autonomy and purpose. So that's what we're about.
Dean:At the moment, Jesus, I'm bootstrapping this myself. It's actually cost me a few 100 quid an episode. So I'm keen to keen to hopefully offset that soon. Work with a partner that would be ideal. Don't know where this show is going.
Dean:Don't know how long I'm gonna do it for. Right now it just feels good. It feels like a mission I'm connecting to and and I wanna keep doing it. I like the actual act of doing it and the fact that it is actually well intended and has a deeper meaning behind it. Gives me a lot more to show up for.
Dean:But without further ado let's get into it. Sit back, relax, enjoy the conversation with Sam and don't tell your boss. Sam, I'm gonna start by asking you about previous Sam and what did he need to quit in order to make space for the new person, the new type of person who was then able to launch their own online coaching business?
Sam:Yeah. It's a cool question. Well, I think for me, I'd say the main part there was like, I suppose I used to only really think about me, and I never really used to think about tomorrow or the next day, particularly in, you know, secondary skill, which is, like, what what am I doing today? Which can be a good mindset, but I never thought of, like, where am I gonna be in a year's time or or, you know, 4 years' time. I think everything changed for me.
Sam:I've said this so many times. Everything changed for me when I had my son. It was now maybe 5 in 2 months' time. So everything everything changed when I found out my, partner was pregnant. It wasn't the only thing about me.
Sam:It was okay. Fuck. Well, I've I've nothing to show for for my son. That's what was the big kinda change for me. So I'm thinking about what I can do and what what sort of impact I can have on my family, rather than just myself.
Sam:You know, it's the biggest change. So, like, I sold my fucking PlayStation 4. That was a big one for me. Sold the PlayStation 4. Oh, that's and then I would be not that I was look.
Sam:I wasn't playing it for 10 hours a day, but that was a big one. I quit the PlayStation 4. Quit playing FIFA online. Yeah, man. I suppose it to give you more of a context as well, I'll deep dive obviously into maybe what I was like before.
Sam:I was now a a kind of a a very consistent, person that shows up every day in a mile away field, but it was definitely that moment when when I found out my back was broken by facility a few minutes ago was when, we were in Australia. So that was the big turning point for me. And I I I think for me, I was always a little bit different anyway. It's not like I could see her and say, oh, I had to quit drinking or, you know, I had to quit going out. I wasn't in the lot anyway.
Sam:I was very my own person going to the gym and in in that space anyway. So I was kinda just figuring out what I wanted to do in the industry, man.
Dean:I also think regardless of where you're at as well, it can be finding out about having a child or it can be just simple as I don't have a child, but I just need to stop PlayStation. There's there's usually something that needs to give in order for, like, significant change to happen.
Sam:Absolutely, man. Yeah. I couldn't remember anymore. And I think for so for some people, it could be it could be numerous things. Again, like I said, I was not even in pharmacy.
Sam:I wanna I wouldn't or I wouldn't have been digging into drinking or going out at all. Maybe the other time. So that's I think that was something as well that would always it always gave me a kind of a decent amount of belief in that I could do something good. It was I knew it was a bit different already, if that makes sense, but it's still, you know, massively lacking in self belief. I mean, that's what have been why I was maybe quite a ways late because my self esteem would have been very low in school.
Dean:So what were you doing at the point when you found out that your partner was pregnant? What was actually your professional landscape then?
Sam:Yeah. And then, first, Malika, I don't give myself too much credit. At that time, like, I was in a good job. Like, we're in Australia. I was in I've gotten the job for head of sales in, like, 4 gyms, which I was really, really enjoying.
Sam:And, like, before I even started that, I'd actually found it, as I said, that, he was he was gonna be coming along. But, you know, I only I only lost there for 3 months because, obviously, naturally, we wanted to get home for being around being around our families and stuff for our first child. Because we were only young. She was when missus was 22, I think, ma'am, and I was only 23 maybe. Something like that, I think it was.
Sam:Yeah. Yeah. Would've been maybe even yeah. 21. She was 21 when I was 23, so very young man.
Sam:But now she wants to be around our our our families. But, yes, I was in in sales, and so I the head was screwed on to some capacity, but I was very lax with stuff, man. I'd say I do things and I wouldn't deal with them. And yeah. So that's what I was doing at that time, man.
Dean:So when you came back then, you could have easily just started in another sales gig for maybe a different chain of gyms. Like, why did you actually start a business? Because okay. Right.
Sam:In my yeah. Like, I lost a job. I was in sales. Obviously, COVID hit. So I'd actually lost I I and I could to be completely transparent, I lost the job before just about 2 or 3 weeks before I COVID hit over some silly disagreement.
Sam:Well, I wasn't I didn't wanna be there, and that's why, I didn't follow anybody, but just it was kinda like a mutual thing. That's just being fully transparent rather than me just saying, oh, it was COVID, and I got I got let go because of that. It wasn't because that was for something else. But, anyway But
Dean:you hated it?
Sam:I hated it. Yeah. I didn't wanna be there. You know, I didn't wanna be there. I wasn't probably doing what I should've been doing.
Sam:I'm just gonna be a mutual thing. But, you know, I absolutely hate it. When I was in to see I was in the same chain of gyms, before I went to Australia, working with the the guy that I work with now, Kyle. Love the man. Great relationship with him.
Sam:Just goes to show, you know, when you got good relations with people and work what you can do for them. When I went to Australia and I came back, they put me in a different gym. Carl had actually since left, so I was working in a different, in an actual same chain with a different branch, if that makes sense. And, you know, absolutely ahead of the month. Just walked it out to be fair.
Sam:And I was kinda plotting my my escape to some degree, but, again, I just, I didn't know what I was gonna do. I think Lou was in that job, man, definitely sparked some because, yeah, I think I'm home to miss and say, yeah, I lost the job, and Kyra was gonna be born in, like I think it was, like, a fucking month or something when he was jailed. So we were like, what the fuck? Like yeah. And, like, I was only meant to put to put in the context.
Sam:Like, I was making, like, fucking 2 grand a month, let's say. I was coming back because commission hadn't hit yet. And the rent I was paying was nearly 2 grand a month in, open, century. So, yeah, it was tough.
Dean:I think that highlights what so many people, probably specifically in Ireland, are feeling as well where you're earning x amount and, like, a massive percentage of it is going towards rent or mortgage or whatever it might be. And then you throw then you throw the kid, the upcoming child into the mix and the loss of a job. That's crazy. But what I wanna ask you is just staying on that part of your life where you hated it. Because what you just said being in a job where you just dislike what you're doing is so unrelatable to anyone.
Dean:Anyone's been in a job that they don't like, and they know they shouldn't be there. What what was going through your head each day, and were you kind of expecting or wanting this to end in some way?
Sam:It's gonna show my head. Yeah, man. I think when I got back, to be fair, what was gonna show my head in terms of, like, in terms of, like, wanting to leave or did I wanna do something Yeah.
Dean:Maybe a better way of asking it is why did you hate it?
Sam:Yeah. Why did I hate it? I think I felt like I was worth more kinda maybe. It was in my head to maybe get because I had been a previous one to 1 personal trainer. I I, you know, couple of success with that before the sales.
Sam:So when I was, like, 20 to 23, I've done personal training, and I was kinda thinking, like, why am I doing this for someone else when I could be maybe potentially open up my own studio. And that's what was coming in my head. So so I was kinda already thinking that, and I was probably had one foot out the door. So definitely wanted more, man, for sure. Coming down into work every day, you know, for freaking for a long long shift, you know, like, 10 hours, maybe a bit longer.
Sam:And it just wasn't wasn't what I want to do, man. Definitely. For me, I think I I definitely try when I people lots of people say this, but I definitely try it when I'm working for myself because I'm a quite no. Look. Look.
Sam:We have a big team, and the the atmosphere is amazing. But I like setting my own hours, and that was something in my head as well. But I had no idea what was gonna do, man. But one thing's for sure, I fucking went all in, man. That was definitely for sure.
Sam:But I think, again, man, I don't know whether I would have if I didn't lose the job. Who knows what would have happened? Would I have gone all in? I had no choice, man, but to make it work. I literally no other choice, particularly because I couldn't just get another job in the gym.
Sam:Fucking gyms are closed then. In in March, I lost the job. What was in November? He was born. Then it was Christmas, so, like, you know, I was gonna be kind of a sales job at Christmas.
Sam:January hit. I was like, well, okay. I went back to a gym, to do a couple of personal training sessions, and then coming into February, that was only kicking off. I, you know, got, like, 5 or 6 clients and then COVID hit. So it was kind of like, right.
Sam:Fuck. What am I gonna do now? So then me and Wade still best best mate now had said that we were gonna set up the online coaching thing, and he just, you know, a week before we had launched that said, look, Sam, this is not gonna work. COVID's in. There's no point to doing it.
Sam:And I said, look, man. I have to do this. I said, he was in my home all the time. I said, I have a choice. So either do it with me now, or I'm gonna have to do it.
Sam:And he was happy enough for me to do it. And, yeah, we went all in, man. The time is weather.
Dean:Do do you know what's interesting about that? And it's kind of some people, myself included, when I was let go from my job for working too much on my business, Sometimes circumstances make you do it, and you have to go all in as you said. Whereas, what I think a lot of people in the current world struggle with is that it's just just bearable enough to stay doing what they are doing rather than take a big leap and risk everything. Right? And I think that's just that's probably the chasm that people struggle with.
Dean:Now that said, even in saying that, you still then were like, right. I've gotta start something. K? And starting something is daunting whether you have a safety net or don't have a safety net regardless. Right?
Dean:So talk to me a little bit about what sort of doubts and fears were in your head in those first early days weeks of setting up that new business?
Sam:Man, I think the doubts like, the doubts and fears definitely weren't on the business end. The doubts and fears were not money to pay rent. That was the doubts and fears. Now, he was talking about a comfort blanket there or a what is what what was the phrase you I didn't have that. That was my doubts and fears.
Sam:Trying to get up the money for the rent was the doubts and fears, man. I was on that COVID payment, which is crazy, you think. That was just holding on to that as best I could. The next part of the story is actually interesting as well, man. So but I'll answer this question first.
Sam:Yeah. To be honest, man, I knew I even said it to my my partner. Again, we're she's in there now. What did I say? I said, oh, can you imagine if we can get a 100 online clients paying a 100 quid a month?
Sam:That's that's $10 a month. She laughed. She did because I've never shown her any reason to believe in me. I was I was very lax with everything. I was very, you know, be late for work, and I just wasn't the person I am today, man.
Sam:I wasn't young. I was 20 3. Well, not that. And with Penny, and it just hadn't dropped until the amount came along. And, yeah, if we we've had that we definitely surpassed a 100 clients, and, yeah, we've got a massive massive business now with 10 employees.
Sam:So, yeah, it all worked out, man. Well, yeah, the next piece, if you want me to chime in or you wanna ask more questions, but the next piece was I saved up probably 10 of them COVID payments. I maybe spent, like, 30 quid a week on field or something like that. We emigrated because I didn't have enough money to pay €2,000 a month on rent at that time. I found a place in the.
Sam:So I was kinda just finding ways to fucking keep the head of, and I found a place in Liverpool to extend up €600. It was the equivalent €600 a month. Small, one bedroom apartment. Got the power over. Milled that fucking shit out of the apartment left.
Sam:Get my nose. And, yeah, I I that was just cheap enough that I I would pay, you know, the 1st month's rent, the deposit, and I just have enough with the kind of you know, at that time, I had maybe 5 online clients, man. Something like that. And then I was like, right. I've got 5 online clients.
Sam:I've got enough to pay this rent. This is a mad man. But I had no choice. Okay. I imagine that.
Sam:I'd not literally because I'd said to my dad, I'd said to my dad at the time, he said, well, that it's down for money to pay this rent. Can you help him? He said, no. And that's the best thing he's ever done for me. Literally, man, at the time, I was fucking raising my Raging.
Sam:Boy, it's the best thing he's ever done because I my dad does very well for himself. Not always, you know, my mom and dad used to struggle when I was younger, but my dad's he's a very, very successful, barrister now. You know, back to college when, you know, around 2008 when all that stuff kicked off, and he's he's extremely successful now. I'm kinda seeing that come up, seeing him be as low as the net kinda changed. Chris said, no.
Sam:It's kinda wild to me. What was what was the point there? Yeah. So just enough money, man, to to fucking keep the head of a war. And then I just went all in, man.
Sam:Well, I think it's a bit look. I I definitely worked extremely hard on 7 days a week. No distractions. No families where it was cold. I was working at 9 in the morning, man.
Sam:The laptop contents.
Dean:And so so look, it's it's not everyone's path is gonna be different. Anyone who thinks it's gonna be just smooth is obviously it's it's just not a fair expectation to have. But what I do think is very a pertinent point that I would like to say to the person who's listening is you don't necessarily have to scrape bottom of the barrel, or you don't have to wait till you've just you have a kid in order to like, it can be somewhat more of a graceful transition, you know. But I do think your story is really powerful because everyone knows what it's like to have your back to the wall in some capacity financially, especially. That's a big one.
Dean:And what I think is commendable about this is that you were just faced with these scenarios, these situations, and you just fucking went for it. And it's common goal for you, man. So, you know, a a a lot of kudos for for for digging it out in that early part. But if somebody wants a different life, if somebody wants to change where they are now, the transition period is just a bit shit. You've gotta you might have to save a little bit of money extra here.
Dean:Maybe you don't go out a second time on the weekend. You just go out for one set of pints. There's sacrifices. There's trade offs you're gonna have to make in some capacity. It just doesn't have to be that extreme.
Dean:Right?
Sam:I think it comes down to it, like has to come down to a readiness as well. There's not like you need to be like, for for you, I'm not sure what your, like, kind of readiness to to change was, but I think a lot of people, like you said, that they're not willing to sacrifice that second night out. They're not willing to they don't want and I think look. I hate to be that person, but I think it it does come down to man how how bad you actually want it. And maybe you're just you know, like you said earlier on, it's the 95.
Sam:Some some people are just about happy enough in that, and they're just they stay. But for the likes of yourself and myself, we we we were just over that threshold that we were able to then make them sacrifice because it meant enough, if that makes sense.
Dean:And if you can hone into that, for you, your why was very, very, very clear. You've got a son on the way, and you must provide for him. For me, when I was segueing out of sales, which is where I spent 8 years, my why was not quite as biologically compelling as your one. My one was, I want more time and freedom. And that isn't quite as urgent of a driver as having a child, but it's still a driver.
Sam:No. It's impressive, man. I oh, I would say this all the time. It actually wrecks my head that I let it get back, but I had lost for sure. Not excuses, but I had a a lot of struggles as as a a young teenager.
Sam:ADHD, dyslexia, all these things where, like, you know, I isolate myself from from people, be because of those things. All these learning difficulties would have really affected myself then, and I think that that's probably a big factor as to why potentially it went so far, but I think I would have always eventually done some, in in fitness fitness industry. Just probably wouldn't have been, you know, like you said, the urgency wouldn't piece wouldn't have been there maybe.
Dean:Yeah. Could have been maybe a couple of notches easier for you, but you got there in the end. Right?
Sam:Yeah. But I'm always really impressed with people like you, man. You do it without that kind of really big urgency. You know? Like, to to to just say to yourself, oh, yeah.
Sam:I want more freedom, and then pull out that graph and take the risk, lose the money. That's impressive, man. Because, again, I have a similar similar story where, you know, a lot of my coaches are in this kind of what's the word I wanna use? Limbo point of where do I take coaches on, or do I just keep things simple and keep coaching? You know, maybe a 100 clients, which is a lot of clients for 1 person to have.
Sam:A lot a lot of coaches will have that. But then I was like, okay. Do I take the risk? When you've got a team, you have to spend money. You have to put money in the ads.
Sam:You have to bring people in to help train your team with sales. It's a big investment. But then particularly, one thing that's on there for me is I took someone on before. I was the 1st person I took on. It didn't work out.
Sam:Big investment. A lot of time wasted. And then it's like, okay. Fuck that. I'll just do it myself.
Sam:Don't know for Tim once. I was like, no. You know, I'm not letting that stop me. I mean, again, now I have way more freedom. I don't have as many anywhere near as many funds that I used to have.
Sam:We have a team. Now I get to I wouldn't have had time to do this podcast, man, like, last year or the year before.
Dean:Not a chance.
Sam:Yeah. Now I get to work with probably a 150% less clients. I'm still in touch with all our clients because we've got this community app where we run, like, live q and a's. So everyone is still getting me per se, and they're still getting one to one service. Now, obviously, I do have space from time to time, but it's just a much better way, man.
Sam:It is way more longevity, you know, when you when you're trying to build a brand for and you're only coaches that wanna watch, but it is definitely not easy.
Dean:I wanna get into your business. I wanna, like, get under the hood and, like, understand how you structured it. And because I think that's very valuable for someone who has maybe never created a business. So just understand, like, a a couple of things I wanna just, like, bounce off you to get an idea. But one thing I do wanna get your thoughts on is something that's quite pertinent in the fitness industry.
Dean:And to be honest, it's it's something that I have personally had a struggle struggles with in my life. It it which is I'm talking about body dysmorphia where you can have this warped sort of view of how you look despite maybe in a lot of cases actually aesthetically looking quite good, and maybe it's propagated by idealistic way you should look as per social media. And and there's probably a million other influences. But I I'd love as somebody who is in the fitness industry to get your thoughts on that entire subject.
Sam:Yeah. It's actually something I'm not I've massively struggled with as well, but I think it's something I feel very passionate about as well in terms of helping people get through because we've got so many lads. I'm going on females on board. They might do photoshoots, and and that in itself creates such a kind of an insecurity in your head. Anything less than, you know, your your best is difficult for us to kinda take.
Sam:But even aside from people that do do photoshoots and stuff, I would've had this really bad when I was That would have started for me then running around when I started going to the gym. But I did that's not why it happened. There's there's other factors as to why it happened, but it's, you know, mine was so bad, mate. I would I would have been wearing, you know, 2 jumpers because I felt so small. That's how bad it was, man.
Sam:I used to shower with the fucking light off, man. That's how bad it was. My missus on your mind to me about that the other day, and I was like, holy shit. I remember that. So this is probably this was, like, probably went down for 6, 7 years, man.
Sam:And that that would have contributed to a lot of the struggles I would've had as a teenager. So probably, you know, so I started the gym when I was 14, man. Getting in the gym, seeing all these looking at these magazines. But, again, it's not the gym as to why I happened. It's my self esteem was was lower because of other issues when I was a kid, whatever whatever happened.
Sam:The gym I'm not gonna say the gym heighten the month, because the gym is a place where you, you know, you work on yourself mentally and physically, and that's a great place. But I think I heightened it by not working on it. And when you went to the gym, if you've already got really bad self esteem, which a lot of people don't wanna start the gym, the gym can make it worse. You need to be very, very careful though, you know, what you digest on social media. I mean, that's a massive, massive one.
Sam:When I was younger, I was digesting this these magazines and and and maybe bodybuilding forums, and I had such annoyed, an ideal physique that I wanted to look like, I suppose, from a very young age. I've come out of all that now, and I think that's one of the reasons why I feel so passionate about it because I know you can be there, and I know you can change it. But it's a fucking journey, man, and it takes a long, long time to fix it. Lots of counseling, lots of talking about it. And, yeah, it's something that I actually have helped lots of people get out of that kind of rule in their head, particularly because it might only start for them later on in life.
Sam:And I think if it only starts later on, like, at mid 18, 19, 20, or 25, you can kinda nip it in the board quick, but because it happened to me so young, 15, 16, 17, 18, 19. I just thought that that's the way I was. So, obviously, the longer you leave something, the harder it is to fix. Whereas a lot of our clients, it's only really creeping up with them maybe a year before they start, or somebody can kinda really help them then. But if it is something that anyone's struggling with and it's been something that you've been struggling with for maybe 6, 7, 8 years.
Sam:You you will have to go and speak to somebody. That's the main point is is, you know, we we we can't do it all ourselves. But, yeah, man, it's I I've had a really bad one. Very, very, very bad. I don't know whether you have any any more questions on it for.
Dean:I like, it's it's interesting the angle you said whereby it's actually rooted in a lack of or maybe a dip in self esteem. And then perhaps you look to the gym as a, oh, well, if I look like this guy in the magazine or this girl in the magazine, therefore, I will feel good about myself. When it's actually kind of, at least in that scenario, just putting a Band Aid over how you feel and not really getting to the crux of the issue itself, which is You know, I don't
Sam:know how big you are. I don't know how big you are. Like, you I remember saying this to myself year on year on year. And it it made sense in my head of time. Another 2 or 3 kilos of muscle, and then I'll be happy.
Sam:Another little bit of body fat off, and I'll be happy. It's never, never enough. If you're in that cycle, it's not the physique that is your problem. It's a lot deeper than that. Stove that potentially happened to you, you know, work on now counselor, but I don't know how to counselor.
Sam:It can even be stuff that you don't even know happened to you, and that was what it was for me. You know, there was stuff that happened to me in my show that that came out when I joined the council, but I didn't even know it happened. That was the reason why I was having all these issues. So, again, guys, that's why it's so important to speak about it because, you know, this this this potential things that, are in your head that have been blocked out by you that you don't even know happened.
Dean:Some fucked up shit, man. It's some fucked up shit. And I I for certainly feel passionate about it having felt it myself as are you evidently by the way you're speaking about it. So if the person who is listening is feeling that, obviously, we'll put your socials and everything, especially just for general coaching anyway. But I do feel quite strongly about that.
Dean:And I want to use this, as a chance to kinda segue into your business now. Because we talked about how you got away from this life and how you, like, just quit this career in a in sort of a sales capacity to just sort of springboard into this new life. And I think if I was the person who is listening now, I might be thinking, okay. Coaching actually sounds great. It sounds, like, relatively accessible to me.
Dean:But let's say I've got a nice job. I'm in finance, or I'm in maybe I just have a job in, like, admin or front of house stuff or whatever. It can be anything. What could I then stand to earn if I create a healthy, like, healthy foundation of a coaching business maybe 1 or 2 years into it?
Sam:So, no, I think it's a great question. I think my answer to this is always gonna be the same. I'll get the answer now, but I think it's definitely one thing I would consider is that when I start, Dan, you know, I'm not gonna sit here and say that it was easier. Like, it's let me rephrase that. It's a lot harder now than it was because online coaching is quite new.
Sam:And I think as hard as I worked, and I absolutely feel like I worked as hard as I possibly could in those early years. It's timing as well. But if you're willing to to work hard, you're gonna make a lot of money as a coach if you portray a good lifestyle and swim. You look the part. It's not hard to make good money.
Sam:If we weigh down some figures, you're charge again, if you're charging 200 quid a month for coaching, which is not that expensive, a lot of coach would be a lot more, and you had or let's say, and that's just not a strong point now. But if you multiply 200 by 50 clients, then you might chime in. Let me know what that is. Or the way I was 10 k. Yeah.
Sam:I mean, there's a lot of money. I don't think there's many people that, let's say, you look part, you're half decent with content. What I mean with that is is, you know, kind of portraying your lifestyle to create buying for for potential prospects. Yeah. There's not many people that can't get 40 or 50 clients after 2 or 3 years, of of putting some work in.
Sam:So there's money to be made for sure.
Dean:What are your overheads then? I mean, I imagine they might be just software, bit of accountancy fees maybe. Like, what what you probably don't have a whole lot going out.
Sam:No. And that's why you always have to build up a lot of cash very quickly in the 1st few years because there's fuck all that's absolutely none. It requires pretty much no investment to start here. Now there's a hell of a lot of overheads now because because I have a big team. Well, that's not the real doubt.
Sam:I think a lot of people will go on out because I think it's so much it is a lot harder. I'm not sure saying that it's a lot harder. It's not Dan, you'll probably agree. Everyone's a coach now. Everyone's an online coach now, or ahead of a lot of people.
Sam:And it's great to see, but I know it is difficult. It's a lot of competition. But overheads month is yeah. It's gonna be your, you know, your app that you're gonna use for your clients, which is probably gonna be, like, you know, depends on how many clients you have, £150 a month. And you might invest in some Google Sheets that probably cost you £500.
Sam:You can use them forever for every client. You just amend them. And Stripe is one that I would say everyone should have. I think what do I take? 1 or 2% of each sale.
Sam:So that could be it depends on what you make. We are talking virtually nonman. It's a couple of 100
Dean:That's incredible. That's like Yeah. Fuck all. Fuck all overheads. And that and I know as having been in a business where I had quite a lot of overheads being in, the space of property, which is where I kinda segued out.
Dean:It it's quite it's actually quite daunting to have, like, loads of bills on your head. So, like, as somebody like me who was, like, somewhat risk averse, that sounds quite nice to have very little overheads. And I wanna understand about the need or the point when you actually hired more people because I see a lot of online coaches and it's just them. And I always think to myself, fuck me. If they have 30 clients, 40 clients, 50, all just hammering at them the whole time, How do they sleep?
Dean:How do they have time? So you now have 10 employees. Right? Like, what
Sam:Well, we've got 5 coaches, and then we've got an admin or an assistant, and we got a sales coaches. There's there's roughly 10
Dean:and 10.
Sam:Yeah. Five coaches.
Dean:So what do you do? What's your job now?
Sam:Yeah. So I'm still heavily involved with a large number of clients, nowhere near what I used to have. I obviously manage everybody on teams on our team. Sorry. Kind of mapping out what the what the content strategy should be, planning events now, doing the likes of podcast.
Sam:I'm just look, man. This is all new to me as well in terms of the the whole business thing. Like, I'm completely new to this as well as it's gone. And I'm still learning, man, every single day on how what what way. I've made a lot of mistakes in terms of taking people on and, you know, payment structures weren't the right way.
Sam:They should have been. I did a complete overhaul in January, man. It was the most stressful 3 weeks of my life. But we keep moving forward, and, you know, mainly what I do now, man, is I'm trying to I'm trying to bring my client base down to a nice place where I've got an hour or 2 of clients work in the morning, and then, obviously, maybe on my phone during the day. But the rest of the day for me, man, I wanna be just podcasts, in person events, and content to get get the the message out there.
Sam:I mean, that's why I'm on this today. I mean, obviously, as much as I wanna have a shout with you as well, I wanna try and get our our message out there because I feel extremely passionate about that. But that's my main role, man. Yeah.
Dean:You've assumed you've you've, like, assumed this role of just the the face of everything. You're not necessarily as this is I'm gonna tell you something that a previous guest, Henry, he was on talked about. He talks about in a business, you have £10, £100, and £1,000 tasks that need to be carried out every day in order for the business to function. And those £10 tasks, let's say it's an admin task, let's say it's, check-in with a client or create a Google Doc or, you know, these things are required for the business to function. However, there's the 1,000 pound tasks that only Sam can do.
Dean:And it sounds like you've assumed that position a bit more now. Hey there. Quick interruption to give you a little freebie. I am recruiting people to join my newsletter. It's 100% free.
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Sam:Absolutely, man. And then, like, look, as I said, when I'm still I have to be still heavily involved with clients for my own head because I I love it. I I could quite easily take myself completely out of that role, and I could make probably maybe 20% less than I'm making now. I have no clients, maybe 1 or 2 team calls a week, and I'd be I'd be happy days, but I just love coaching. And it's really important that I I'll I'll I'll I'll always do that, you know, to a decent degree in terms of how many clients are.
Sam:So still doing that, but I couldn't agree more. Like, I think it the only way you can really grow is is delegation, particularly on those smaller tasks that we don't need to be doing. And we think, oh, and only I can do that. And I was like that for years. I've actually got my sister in now.
Sam:She works for full time as well, which is amazing. She does all that stuff for me now, and it's it's unreal. The amount of time that I've been out to gain back just from taking people on to help me, It's it's such a bottleneck, but you think that only you can do I I don't know if you've ever heard of him, Dan Martell. No. Love him, man.
Sam:You I'll send you the book out there. He is a fucking genius. He he has a book called, buy back your time. You you need to listen to him. His YouTube stuff is class as well.
Sam:Dan Martell, his name is. He was basically he's basically said that. You'll not get anyone to do any task in your business as good as you, but you'll find people to do it. 80% is good. And if if you find that, that's good enough.
Sam:You'll still be able to continue to push revenue and push forward. Well, yeah, my mind it's almost annoying because I had a I won't get into no more spam, but I had a massive amount of clients for 3 3 years. And all I've done was check ins. Nothing else. I didn't spend time with my girlfriend.
Sam:We didn't go on dates. Seeing my son maybe 2 hours a day. Still very, very involved, going on the bed, reading the books, all that. Now I could've been there more. It does take that money, you know, in order to build something big, but also I definitely stayed in that lane too long when I put up, like, right.
Sam:Pardon this person, this person, this person, take load off me. And, man, I think we'd be fucking 10 times for around than we are now. But there's no hindsight 2020. Isn't that me doing now? And and and I'll get it done now.
Sam:But, yeah, I should've done this a long time ago for sure, man.
Dean:You're you're just buying back your time by doing this. It's it's it's so it's so obvious, and I I mentor people in building their property business now. It's something that I take great joy in as well, and I just see them doing like, I was on a call the other day, and the guy was, like, I'm going over and washing the property myself and cleaning it. And I was, like, dude, no. No.
Dean:No. No. You're the CEO. No. You're not even the CEO.
Sam:You're the owner. Owner.
Dean:You own the business. You don't run the business. And it's it's kinda I feel like it's just this arc that you need to go through. I think you need to realize how shit doing every task yourself is, and then realize the importance of, okay, I need to hand this off. And it's it I I can I can see the relief on your face when you talk about it?
Sam:There's levels, man. Sorry. You want to go on?
Dean:No. No. No. Go ahead. Go ahead.
Sam:Notice there's, there's definitely levels to to the kind of delegation, like, and I think there's there's massive levels to reach when you're willing to take. It's not even a risk. You know? You you're decent on hiring people, you'll be fine, but the level you can reach and and and and you've seen as well, I'm sure. When you're just focusing on like, your brain is able to just think, like, what what can I do today?
Sam:Like, I've done those little smaller tasks. I need to do I've got 7 or 8 hours now. What can I do to elevate the brand rather than just focusing on, like you said, cleaning the the Airbnb as you could be looking at pushing ads or doing more content or podcasts or but you don't know? And that's where the kind of bigger levels are, which, again, we're there's so many levels, man, to to business now. We're we're at compared to sort of, you know, obviously, you're available.
Sam:Yeah. Delegation, man.
Dean:I wanna ask just to round off what your business is like and where you're trying to take it to because, obviously, get a good understanding of how you've let it blossom into this now thing that you can feed people into, let's say, from your marketing efforts such as this podcast, such as events, and so on. But when I think about coaching businesses, I think about bottlenecks. I think about it being complete, like, very difficult to scale. And my question to you is about scalability. How big can you get this, and how big do you plan on getting this?
Sam:Well, I think it's exciting, man, because, again, I don't the online coaching myself, Sam Sherlock coaching for 3 and a half for 3 and a half years. And we were only limitless a year and a half, not even a month. And we've gone, you know, from me to hire 1 person that did work to attend. And I'm only really I only started doing content in in December 2023. I was still very, very self conscious to get on camera and speaking.
Sam:I wouldn't have been able to do this with you last year, man. I was too anxious. I would have been way too nervous. So I think the potential is limitless, man. I really do.
Sam:Because what we're doing now, after a year and a half, and the the again, the the owner and CEO has only just started getting the message out there. I I think there's no no limit to our man. But and, again, we we haven't even touched into ads because we we man, we don't even have a fucking website. The website's been done at the end of this month. I'm like, what we're doing, we've got.
Sam:We had a shitty website now before, but it was, like, on weeks or something like that.
Dean:I love that. I love I love what you just said because that goes to show that you don't need to be fucking perfect to just give it a go. You can figure all this shit out on the way.
Sam:100%, man. And that is and that's one of the things that my parents is guilty of. And I say it to her every day. And I'm sure a lot of what have you guys about waiting for the for everything to be perfect. My my plans and even the the personal training course that I run now, everyone wants everything perfect before they start.
Sam:When I started, I literally rolled out the meal plans on Microsoft Word. There wasn't even a logo on the month for the first, like, 10, 15 clients. And guess what? No one gives a shit. I still got amazing results with clients.
Sam:People don't care at the start, obviously, what things look like. It's it's more so the results you get them. Now, of course, all those things matter then down the line, but the point being, like you said, man
Dean:The point is to start.
Sam:It's to start. Exactly. And you figure it all in once you go. Destroy the true coach, the ads, all this stuff comes with time.
Dean:The the talk track in someone's head is always, oh, but I have to get this right. I have to get this right. I have to get this right. And, like and, yes. Yes.
Dean:You do. They are, like, things you must tick off at some point, but not before starting. Because if you spend too long in that phase of purgatory Yeah. Not having commenced, you are liable to not start. What stood out to me when you were saying that is, like, your progress, especially with the fact that you can now stand up on camera.
Dean:You said you were nervous. Mhmm. And and putting yourself out there and starting something is a fucking scary thing.
Sam:Right.
Dean:Especially, if you do it on social media like you do. And I wanna actually segue into social media now because anyone who's growing a business or launching a business probably will use it in some capacity. And in doing so, you will receive probably the odd negative comment here or there. And what what's been one of the most hilarious ones or noteworthy ones, let's say, that you've received?
Sam:Oh, there's a few more that I couldn't even say that. I really understand. Someone at the lab we've obviously a big WhatsApp group with all of our all of our team members on it. It's it's definitely a good point of of laughter on on not on a daily basis, but probably a weekly basis. I'd say one of the funniest ones, man, was, somewhat what was it that they said, man?
Sam:Something about my neck. I have a long neck, but the lads just thought that was hilarious. Well, man so I couldn't even tell you someone ordered ones, man. It wouldn't be podcast, 1 b p g
Dean:R rated.
Sam:Jesus, man. Like, I actually had a period of time where I turned the comms off because they were getting very
Dean:They bothered you?
Sam:No. I turned them off.
Dean:But they were were they getting to you?
Sam:Do you know what? No. They wanted to strangely enough, not re maybe possibly some of them, maybe, but it was more so, stuff when we saw them and stuff. That's what I was like, okay. Fuck that.
Sam:That's when I was like, no. Fuck that. But, yeah, no. They won, man. I think I turned them back on there, it was, 8, 9 months ago or something like that.
Sam:And we were in we were in this summer. I brought all the team members away with a big, like, kind of event over there with everybody. There's a couple of comments on them videos that that would have gotten me out of their line if you say that. It's not gonna get you. But, yeah, the whole social media piece, man, is tough.
Sam:I think the the best thing I'd done was trial myself into an in person event with the on their podcast, which was really difficult for me to do. I'm on. Again, I've suffered very bad about anxiety over the years. Still doable. A lot better now.
Sam:And I booked then. They'd asked me to come and do an in person event. I think it was, like, 80 people there. And oh my god, man. I was so fucking scared, so nervous, but I got it done.
Sam:And now the thought of doing that or even doing this podcast today, which was like, it's just gonna be a conversational chat. I wasn't even nervous about this one, whereas Oh, yeah. My nerves and anxiety, man, were 10 out of 10 for that. Lots of quick things you can change, but you must be willing to to put your try yourself into the deep end. That's the only way.
Dean:I had that yesterday with a gents, Scott, who I was doing a podcast with, and he was just so candidly honest. Mid podcast, he was just saying, man, I'm nervous right now. And I was like, fuck. Yeah. I like, not fuck yes to your your nerves.
Dean:Fuck yes to the fact that you're still here despite them. Yeah. And he he he's I can't wait to show you'll you'll enjoy that episode. But yeah. Nick, you know, social media is is a pretty brutal place.
Dean:Anyone who puts himself out there, whether they get publicly negative comments or private comments or maybe a comment in a WhatsApp group, you're gonna be doubting yourself. You're gonna be in your own head. And to get a bit deep on it, you know, you're probably only gonna let a comment hurt you to the degree which you believe it yourself already. You know? Yeah.
Dean:Which is fucked. Right?
Sam:I couldn't agree more with that, man. I couldn't agree more because it was actually a time where when we're in my bay, there was certain things that were I I was kinda still in the kind of, let's say, physique development world. I've since really come away from that, man, and there's certain comments about certain things that not necessary. Well, possibly possibly were true. Well, I have yeah.
Sam:Since I'm away from that, man, I've I've I've come off all supplements, let's say, about 3 months. I've just taken a completely different route, man, on the field.
Dean:Is this people saying, are you naughty or not?
Sam:That wouldn't have pissed me off. No. But, like, that's what I'm talking about when I say come off supplements. Yeah.
Dean:Yeah. Yeah. Yeah. Yeah.
Sam:Well, yeah, that's that's been one of the best transition I've made, man. I'm kinda more like hybrid approach now. Got an in person event next to only for all of our clients in Dublin, Traveling home for that. So there was big changes I need to make when I'm think you're dead right, man. Comments that I only talked about this yesterday.
Sam:You only pissed off at a comment. Obviously, if it's about your kids or something, that's different. But if if it's directed at you and it's you have an insecurity about that, or you think it might be true, that's when it really hits you. Where if you're just like, what are you talking about? That's not true.
Sam:If they say something that's completely not true, you're not gonna give a shit. So, yeah, I couldn't have remodeled that.
Dean:Yeah. It's it's crazy how comment And only when I was somebody framed in that way that a comment gets to you underneath your skin or gets to your underneath your skin to the degree that which you believe it. I was like, wow. Mind blown. What I what I wanna ask is something that I I'm just generally interested in, like, with you being so entrenched in the fitness world, like, what what's your current and I'm sure this has changed, like, throughout the years, but, like, what's your current relationship with alcohol?
Dean:I
Sam:don't really ever drink, man. I'd say, like, yeah, it's just not somewhere we're all intimate. I'm lucky in that sense. It's just never really
Dean:Even when you were, like, 21?
Sam:Not really, man. That's what I'm saying. I was very, very different back then. Like, when I was 21, I'm only drinking twice a year or something like that. And I think being
Dean:Were you not drinking back in the day?
Sam:Well, I again, even that man, like, maybe, like, 2 or 3 times. I don't know why. I just I was honestly, man. And that's the thing I've I think that contributes to a lot more success. Like, that's why it's impressive to you for me when I listened to to, like, see you who really didn't have much of an idea on property, and then all of a sudden, if this income passive income with 10 Airbnb is but, like, for me, I've been grinding at this month since I'm fucking 15.
Sam:Do you know what I mean? Like, I even even in school, like, I didn't wanna smoke the weight, and I got in Troy Lee till I was, like, 20, man. When someone asked me to do it, I was like, no. I wanna be fresh for the gym tomorrow. I was just that entrenched in it and find the now about, you know, fat loss and build a muscle on the how good I felt in the gym.
Sam:Whatever the training that was, whether it was teaching classes, spin or it wasn't just weights. It was any sort of exercise. I just wanted to do it. Don't get me wrong, man. Obviously, there would have been a couple of times where I did a nacker drink.
Sam:Absolutely. But probably probably, man, I'd say I've probably only done that maybe 4 or 4 times, man, and and from, like, 17, 18, 19, 20. I just didn't get into it, man. Now I'll go out, for a nice meal a couple of times here and have a few drinks, man. I I'd have maybe one more year, but I'll have a good few.
Sam:That's it. If you even I just don't feel like I need it, if that makes sense. What about you?
Dean:I'm kinda I mean, look. I would say I'm probably more on the I wouldn't say the other end of the spectrum to the degree that which I would have, like, more I'd probably have, like, 4 pints twice a week, let's say. You know, I wouldn't go mental. I'm never staying out till, like, past 12. I just don't like being hungover.
Sam:You're more normal than me in that sense, man. I think when I said that to people, they're like, what? But I know and, like, sometimes I don't like saying that because it makes it sound like I'm against alcohol when I'm
Dean:I'm actually not
Sam:at all. For sure. How many clients that wants to add? Like I said, they've they've achieved their transformation to feel amazing. We've been speaking about maybe adding because, obviously, all all clients will probably have alcohol once a week, let's say, even in the transformation.
Sam:But they say to me, Sam, I'll be honest with you. I've got clients of improvement. I'm probably gonna have 3 events a week. How can I stay in shape and still, you know, meet up with friends on the weekend and and have a couple of glasses of wine with my colleagues in work after work or with my clients at work? And it's very easy, man.
Sam:You know yourself. You're obviously, you know, in shape. You you train, and you're drinking points twice a week. People think, oh, I have to cut everything out to to get in shape. And, obviously, when you when you get there as well, you start to realize with the right coach that, you know, you can live your life fairly freely, man, if you're training on a couple of times a week.
Sam:You've got decent amounts around calories. You can have alcohol 3 for nights a week if you want. You know? Well, I think for me as well, man, my mom and dad, I've never ever I've never seen them have a drink. They just don't drink or smoke.
Sam:I think that's probably a big part of it. Not that they if I said to them, I was out the last and had a few drinks, they'd they'd they'd say, hey. They're not the least too much of people ever. But I think that probably had an impact on me, man. Like, they could they've never seen them even have glass of wine.
Sam:They just don't drink.
Dean:I think you touched on a really important point there, that, you know, you don't have to be a military style person to have a reasonable physique and to live a healthy life, just fucking train relatively hard, like, 3, 4 times a week, and then, you know, eat decent. And you're grand.
Sam:You're good. A 100%. I think where and for you as well, Naomi, you've probably looked. Obviously, there's peaks and valleys, but you've probably always been in quite good shape. Where where people struggle is they they get an injury, and they used to play football or they have a baby for a female, for example, and they've never been out of shape or had weight on them.
Sam:And then all of a sudden, they're 20, 30 kilos heavier than they used to be, and they don't know how to structure the kinda gray area of having some moist food and some alcohol but still achieving fat loss because they've never been thought of before. So that's where we come in. But people largely like yourself, man, like, it's not gonna be hard for you to maintain couple of sessions a week and a couple of drinking sessions a week. You'll be fine. But it's just that piece where people struggle when they've particularly had a big event, let's say, an injury, like, set up pregnancy and then put the weight on.
Sam:They don't know what to do. And that's where we got a lot of clients coming up saying those type of things. So I never had weight on me before. I have no idea What do I do? But, yeah, maintenance is easy, man.
Sam:Very, very easy.
Dean:Yeah. It's not it's not as big of a deal as people seem to think it is. And and I say people as somebody who has been there. So, like, I'm speaking from experience. I'm allowed to say this.
Dean:I got caught up with that for a while. Story for another podcast. But I want to kind of round off by getting your thoughts on a 2 things. So the first thing is the person who's listening to your story now, and they're in a position where they don't like what they're doing. And they're on this path that they know if they don't get off in 40 years, they're gonna be very regretful and filled with what ifs.
Dean:And maybe they're looking at you and they're thinking, okay. Sam's kind of, you know yeah. He's been doing it a while, but he had these, like, crazy circumstances. Mine maybe aren't as crazy as his. What would you say to somebody like that that they should do today if they were thinking about becoming a coach and coaching was something that was calling them?
Sam:Yeah. Well, first thing is if you're I think the main credentials for a success coach is gonna be as shallow as it sounds. You do need to walk the walk, and you need to look like you're living the way your your coach you like, the person that you would wanna coach you is living, if that makes sense. What is the is that if you wanna re just rephrase the question, man, is it more so? You want me to touch on kinda what credentials should people have or what?
Dean:Yeah. Like, what could they do today? First things they should do to to to tip over their dominoes that they can actually get into what you're doing.
Sam:I think I mean, again, this I get this question all the time. It's it's many things went to my head, but I think the first I mean, the great thing is you don't actually need it. I don't know why this is a great thing or not. You don't need a qualification to become an online coach. Obviously, I'm fully qualified.
Sam:Obviously, there's a lot of coaches now that are getting qualified that have done it for, you know, coaching for years because they're probably worried about something happening, but you don't necessarily need one. But you should probably look at getting one. We do have Yeah. I didn't know that. Yes.
Sam:It's bizarre. I mean, I it's got look. Because, again, it just shows you how new it is. It's also new. We have a a person training course.
Sam:You get your 4 person training population, and then you get 12. It's a 12 week course online so you can know wherever you are in the world. You get 12 mentorship modules from me as well. So you can look at the owner course, potentially getting a mentor, but I think those things are secondary to the fact that you need to have passion for helping people if you've got that. And you're like I said, you know, you're you're big into training.
Sam:Potentially, you've done the likes of maybe maybe it doesn't have to be a fellowship, but you've been in good condition before. People need to see that. Again, there's probably people watching this thing and all that bullshit. It's not. Business industry is is very kind of visual on what you look like.
Sam:You need to be able to portray that. Yeah, man. That's a I suppose those are the credentials, but
Dean:What's what's interesting about this is that it going back to that doesn't have to be perfect thing. You don't need the qualifications really. You can kinda just give this a go and relatively low risk. You don't have to put up a load of capital. You can if if it's something that's calling you, you can kinda just get into it and figure it out as you go as you have very clearly demonstrated you can do.
Sam:Yeah. And again, we spoke we touched on this at the start. Like, it doesn't take much many clients to to probably out out earn yourself quite quickly in terms of your your your
Dean:Yes.
Sam:You're not gonna need that many. And obviously, why it always invites you to start with couple of your friends, coach couple of your friends for free. That's what I do. And, yeah, that they got got good transformations with them, and it it just snowballed from there. I think I think the most important thing as a coach, though, if you are sitting here and you're thinking you wanna be a coach, if you can if you're good at managing people and you're good at relating to people and kind of putting your arm around someone and being able to give them encouragement, that's literally the most important part of being a coach, reaching out to them.
Sam:I watched the podcast before, you know, the diary diary of a CEO. You know that one? Jesse Lingard was on, and he was asked, like, why was sir Alex Ferguson so good? And he said that it was literally just the touch points during the week. So Jesse Lingard's mom might have been sick the week before, and Alex Ferguson would remember that, ring him, and say, oh, how's your mom this week?
Sam:Like, he was so disconnected from the tactics and stuff like that, but so connected with the players. That's what's Wow. That's what's really important. That's how we scale our business. It's just creating those deep connections with clients.
Sam:That's amazing. You'll hear a lot of people say that, but they how do you actually do it? I don't know, and I know for a fact every single coach we have. Like, that's the one key thing I look for in in someone I'm hiring is do they have that? Because you can't it's very hard to teach that.
Sam:I could teach the lads. You have to be coaches and deliver plans and, you know, you get enough clients, you'll get some results. But the reason why we're able to get, you know, 80, 100% success rate is because our coaches have that kinda connection with the clients. And I could say that with my chest because, again, I've hired I actually did most of our people that have hired that were ex clients of mine for years that I've I've coached, and they can see how I coached them. And they they know how how new.
Sam:Yeah. And that's been a big game changer for me as well, man. That's been hiring people that that that were clients. And one lot in particular, Ryan, Jason as well, who actually has since left, and he's built his own coaching brand. He was he was absolutely thriving, so that's great to see as well.
Sam:But he'll yeah. He left us. What was it? Last month, but it's amazing to see him flying now with his own his own business. But Ryan, for an example, he was with me 2 years, and he is 1 on a 1,000,000 man.
Sam:He's in terms of sales, in terms of his ability to get results to clients. People to single spaced. But I think that's because he he knows exactly how I want him to work in the business because he was a client for so long. Yeah. Kinda se I kinda segued off a bit there, man.
Sam:I've even got clients I'll do sorry, Thin. I've even got, you know, clients who are in big corporate jobs now. One particular I've actually got a call with him at 3 today just to kind of catch up with him. And he wants to do my course because he wants to get into the industry, and he's, like, 43. This goes to show you, like, he he's got the belief and he knows he could do well.
Sam:A 43, and he's making good money. Do you know what I mean? That's that's the type of shit that steady, isn't it?
Dean:So I think if to the person listening who would be potentially considering either, a, becoming a coach, they can speak to you, or b, getting into good shape through a coach, they can also speak to you. And I'm gonna put your contact details in the the show notes and make sure everyone can reach you if they if they can. But where where should they go just if they wanna go right now to, have a look at what you're
Sam:So we we will have our as disclosed, we'll have our amazing website. Sam, Sam, short all, almost quite limitless is where you can get me. So you can DM me or you can jump on to my bio, and you can either just inquire for more information, or you can book a call directly with me. Then we've got the limitless page where you can do the same. Limitless Academy is is linked on my bio as well.
Sam:Limitless academy 2024. That's where you can inquire slash book a call to jump on our next course, which actually starts in 12 days. So and, again, that course, guys, is one of a kind in terms of what you actually get. There's not one other course in the world. Yes.
Sam:In the world. It's not one other course that will give you your personal training qualification and your mentorship program alongside it with someone who's obviously built a 6 figure online coaching business. So that's definitely something if you are looking at potentially jumping into the coaching world that would really elevate your it'll be essentially, it's a one stop shop for everything you will need to know. Systems, sales. We actually didn't even really touch on sales today, Dan, but maybe another time we can jump on.
Sam:But it'll it covers everything in it. I think when I did my course, I didn't have a clue. Took me 8 years to build a ball of knowledge that I have now. Dean, again, we spoke earlier on about kinda starting and not knowing what to do when when, you start. You know?
Sam:I suppose the students that are coming out of this course will will actually know everything. They'll have everything in front of them in terms of what systems that I use that I, suggest for them to use. Now whether they they all use every single thing, I'm unsure, but, they'll have such an amazing, start, I suppose, compared to people who might just do the the personal training course because, again, that doesn't come here for the online side, the system, tell to sell. And then, obviously, we even delve into kinda how to manage your team if you ever do get a team, have to hire the right type of people.
Dean:Amazing.
Sam:Yeah. We've got a massive sales module as well, which then you'll know how powerful sales can be.
Dean:Sales is sales is a brutal game. Yeah. It's a brutal game, especially if you don't know what you're doing. But I love that you, you know, you did it in such a way that's, like, completely as they as the Internet memes would say now, you're you raw dogged it. But what somebody else can do is sort of save themselves some mistakes, but part with some money that, like, I the guy who I mentioned earlier, Henry, he actually says a lot that you can either pay in your time or pay in your money when you're getting a mentor.
Dean:You know, you'll pay with 1. You'll pay with your wallet or you'll pay with the time spent making mistakes.
Sam:My life. Uh-huh.
Dean:Or you can pay with your wallet, and then actually just save yourself those mistakes by learning from somebody who's made them. And and you've provided a, sort of, a springboard for people to do that. So and I think the fact that you've demonstrated that you've done it in a lot harder circumstances, I mean, to me, that shows that anyone can do it under any circumstances, especially with more guidance. So, yeah, man. You've you've got a you've got a really, really cool story, and I've I've really loved getting under the hood with you, man.
Dean:This has been great.
Sam:I've really enjoyed it, man. I appreciate you asking me on. Definitely. I'd love to do it again at some point. Appreciate it, man.
Dean:I'm sure we will, man. Much love. See you soon. Thanks, man.
